The 360° Portfolio

Each brand needs to advertise. No matter how good a product is, if potential clients never hear about it, it will never be soled. But it is not enough to only let you know about a product or a brand. You need to be convinced of it. That makes any advertising, whether it is a brochure, a TV spot or an image-video, to some kind of application, which you have to decide about. Does that mean, on the other way around, each of your applications become advertising about you? If yes, is a PDF application/ advertising is enough?

what designers earn

Cover letter, CV, Portfolio-PDF…this is the average scope of a designer’s application. But is that really enough in times where almost each brand an even a lot of agencies are used to work with multiple websites, Apps, image-videos and social media, to convince everyone that they are the best to choose?
Wouldn’t it be appropriate to expect more from applicants which want to work in the multi-media segment „design“?
Here are some examples of what you can do, to advertise your skills and motivation better than just via a PDF. (examples by Stefan Hermann, founder of

1. Your Personal Homepage

Each brand has got a website, a place where anyone can go to, to get news about the latest happenings. It is also the perfect place to show their product portfolio and to advertise new products in the way they want. If someone you know sends you a link and says „hey, have you seen this new thing, that is something you should take a look at“, you would more likely follow that link and take a quick look, instead of sliding through a hundred pages of PDF to find the very same thing“ on page 84, wouldn’t you?

The next big advantage of a personal website is, you can share it more easily that a big file, especially since almost everyone has got smartphone or tablet with internet connection.


2. The Blog

Since it is more important what you say, rather than how loud you say it, a blog could be very helpful. If you frequently spread your work, you will get feedback, you will see how and especially if people react to it. You can A rearrange your work according to the feedback and B let your future employers know about your blog, which shows your ambition + you blog can show more work, which is not yet in your latest portfolio.


3. Online Portfolio

Send a link to your online portfolio to avoid big e-mail data, for example if the company you want to apply at don’t want big e-mail files.

Example Issuu Portfolio Hussein Al-Attar

4. Social Network

Do not underestimate a human resources team. If a company really is interested in you, they often do the „background-check“. So if you are part of social networks like Facebook, LinkedIn, Xing, Monster, etc. make sure your profile A is updated and B links to your work.

Example LinkedIn Profile – Stefan Hermann

5. The Image-Video

The most companies are used to applications via E-Mail including a PDF. It is actually required all the time. But if we speak about advertising ourself, it may helps to surprise them with a fresh new look of your work via video.
A slide show of your portfolio, a speed up of a project process, a short introduction of yourself…moving pictures and the sound of your voice can have big impact on people. That is why the most brands and a lot of agencies also do image and information videos.



All this extra effort/show can bring disadvantages too. This “show” can distract from the actual content. So be aware that some things need to be double checked. Is the design, product, project, attitude behind the presentation just as good as the presentation itself, or is the show trying to hide weaknesses? Be interesting, but do not fake anything to appear better than you are. At the end, it will come out.


What do you think makes a modern portfolio? Is it really necessary to put so much effort into your work presentation?
Share and comment.
Stay tireless.

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